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The big trade idea itself does not make much sense if you cannot find a buyer. Carefully designed and logical financial projects are irrelevant if nobody buys your products / or fail to use use your services. Think of the marketing plan as a road map that helps you set and realize goals and stay on track.

I Introduction
What is the product or service? A detailed description of the position of the product / service in the market.


II Situation Analysis

1.Situational environment

  • Demand and trends in the demand
  • Social and cultural factors
  • Demographics
  • Economic and Business Conditions
  • Political Conditions
  • Laws and Legislation


2. Neutral Environment

  • The financial environment
  • Government
  • Media
  • Specific groups in the region interested for particular business operations and cooperation


3. Competition

  • Description of the main competitors, their products, plans, experiences, know-how, finance, resources, strategies, strengths, weaknesses.


4. Internal Environment

  • A description of the company’s own products, plans, experiences, know-how, finances, resources, strengths, weaknesses.


III Target Market

  • Description of target segments, their demographic, psychographic, geographic, behavioral characteristics, size.


IV Problems and Opportunities

  • Analysis of problems and opportunities, and a clear definition of competitive advantage.


V Marketing Objectives

  • Precise definition of marketing objectives (sales scope and volume, market share) and the time for which they should be implemented.


VI Marketing Strategy

  • Consideration of various alternatives and selecting the one that is appropriate.


VII Marketing Tactics

  • Describing how the specific marketing strategies ought to be implemented through product, price, promotion, distribution and other tactical variables. In this and the previous section what should be always emphasized are expectations regarding the reaction of competitors, as well as what actions ought to be carried out so as to avoid all threats, whereas take full use of all advantages.


VIII Implementation and Control

  • Calculation of financial indicators (break-even analysis - the turning point of profitability, cash flow, costs).


IX Conclusion

  • Summarizing the benefits, costs, profits and competitive advantages of a plan and assessment of the viability of successful realization of the plan.


X Contributions

  • Adding all support information that are considered as relevant.